Nantuckey Beauty Collective
Brand & Website Build
NBC’s mission is to unite a community of beauty lovers on Nantucket by showcasing exceptional brands, fostering meaningful connections, and creating an inclusive space where beauty inspires confidence, creativity, and joy.
Role: Web Developer, UX-Designer, Brand Designer
Client: Nantucket Beauty Collective
Tools: Figma, SquareSpace, SquareSpace Analytics, Photoshop, Illustrator
Duration: June 2025 - Now
Task
The goal was to build Nantucket Beauty Collective’s brand presence both online and offline by designing an e-commerce website, creating marketing materials, and establishing social media campaigns. In addition, I supported retail operations in-store through sales, inventory, and customer engagement.
My Role
My role was to design and developed the website with full e-commerce functionality, refined the logo, and created digital and print promotional materials. I also managed social media campaigns, produced ads and flyers, and contributed in-store by assisting customers and managing inventory, ensuring consistency across all customer touchpoints.
I started by meeting with the Founder to define the look and feel of the company. To capture her vision, I had her create a mood board that guided our decisions around logo, color schemes, and brand imagery, ultimately choosing the hydrangea as the central motif. From there, I designed promotional materials including flyers, printable ads, digital graphics, and Instagram content such as posts and story ads to establish a cohesive brand presence.
Creating Nantucket Beauty
Before the shop officially opened on July 1st, I designed and launched the initial website using the assets we had: basic photos, our mission, and the about section. The goal was to keep the interface simple, with a clean UI that introduced users to who we are and what we offer while laying the foundation for future growth.
Building The Brand & Website
Once the business was ready to expand, I built out the e-commerce shop in Squarespace. This included creating product pages with multiple images, detailed descriptions, and filters to improve browsing. Knowing that Nantucket’s busiest season is summer, I focused on extending sales into the off-season by setting up analytics to track engagement and identify opportunities to capture more sales throughout the year.
Setting Up E-Commerce
Creating Nantucket Beauty
Starting this process I talked to the founder to understand what her goals were to create the look and feel of Nantucket Beauty Collective. I gave her the prompt of creating a moodboard so I knew what she wanted the website/branding to look like. The goal was to be classic, nautical, beauty, traditional with a refreshing twist.
Here is her moodboard.
From the moodboard she also created a logo moodboard of what she liked from competitors. She wanted it simplistic, that is would have a flower specifcially a hydrangea, and potentially have texture.
From here I started playing with flowers and designs and through communication this is what we ended with.
Creating the Logo
Left: Here is her logo moodboard. Right: Some early drafts of logo.
Final logo.
Building Brand & Website
Next it is time to start creating social media, website, promotional materials and more.
When creating designs we wanted to also capture the Nantucket experience, we wanted to provide a hollistic experience.
Left: Photo I photoshopped the details to be blurry for website header. Right: Inital Instagram post that I created.
Creating Website
Goals:
• Create a website where users can understand who we are and what we are selling.
• Create a look and feel of sophistication, modern, and feel the Nantucket experience on the page.
Here are some inital and first stabs with using stock images since we didn’t have content yet.
Finalized Website
Now with this finalized website we use our brand colors consistently within the website to feel coherent. We have uploaded photos of our products on Nantucket beaches for the full expereince.
Setting up ecommerce
Now that the shop has been running smoothly in the store, it was time to upload our products online. We really are pushing our online store to get more orders especailly in the off season.
I have created sections, bundles, and have gone through the organization.
Quote from Client
“Working with Tori on building my website was a great experience. She was easy to collaborate with, really cared about bringing my vision to life, and was incredibly receptive to feedback throughout the process. I’m very happy with how the site turned out and appreciated her dedication and professionalism every step of the way.”
Data Analytics
The store has been running for only 2 weeks, waiting for more data to upload :)
Stay tuned!
Reflections
End Results
Established a cohesive brand identity that resonates across digital and physical touchpoints.
Launched an e-commerce website that makes it easy for customers to shop and checkout.
Increased customer engagement through social media campaigns and targeted promotions.
Delivered a full suite of design support: from logo and print flyers to digital ads and website updates.
Supported in-store operations by contributing to sales and inventory management, bridging the gap between physical and digital customer experiences.
Built a scalable foundation for the company’s online presence and long-term growth.
Next Steps
Work on data analysis to gain more users and orders.
Personal Reflection
Don’t give up. Keep pushing everyday. You never know what will work.
Extra Design Materials
Promotional flyer.
