Work Experience-

My mantra is to figure out any problem by starting with research. Research until we figure out our main problems and then see how might we fix them. And then propose a solution. A solution should never be the first thing on our minds.

Banking Discovery Research

SUMMARY‍ ‍

Led end-to-end banking discovery research at LPL Financial to understand low adoption of the Cash Management Account (CMA) and uncover advisors’ needs, pain points, and expectations. Conducted multiple rounds of interviews, surveys, usability assessments, and competitive analyses, translating findings into 4 personas, 4 journey maps, and 40+ Jobs to Be Done.We identified barriers to adoption, inform product priorities, improve user education, and drive more user-centered banking experiences.

ROLE

UX Researcher ‍

CLIENT

LPL Financial ‍

TIME

January 2026 - Now

Integraded Tablet Research

SUMMARY‍ ‍

Led the research of improving a tablet interface for security guards by identifying key usability pain points through user interviews, observation, and data analysis. The insights guided a shift from a functional design to a more intuitive, user-centric experience.

ROLE

Lead UX Researcher, User Experience Designer

CLIENT

Evolv ‍ ‍

TIME

October 2024 - October 2025

Nantucket Beauty Collective

SUMMARY‍ ‍

Helped build Nantucket Beauty Collective’s brand and online presence, designing the logo, marketing materials, social media content, and website with full e-commerce functionality. I also supported the business in-store with sales, inventory, and customer engagement. Using analytics, I continued to optimize both online and offline experiences.

ROLE

Web Developer, UX Designer, UX Researcher, Brand Designer

CLIENT

Nantucket Beauty Collective

TIME

June 2025 - December 2025

Unified

SUMMARY

Redesigned 160+ application screens for Bank of America’s Unified initiative, creating a consistent cross-platform experience. Focused on UX/UI design in Figma to streamline flows and align with the design system..

ROLE

Ui/UX Designer

CLIENT

Bank of America

TIME

2022- 2023

Past Work

Past School Projects