Work Experience-
My mantra is to figure out any problem by starting with research. Research until we figure out our main problems and then see how might we fix them. And then propose a solution. A solution should never be the first thing on our minds.
Banking Discovery Research
SUMMARY
Led end-to-end banking discovery research at LPL Financial to understand low adoption of the Cash Management Account (CMA) and uncover advisors’ needs, pain points, and expectations. Conducted multiple rounds of interviews, surveys, usability assessments, and competitive analyses, translating findings into 4 personas, 4 journey maps, and 40+ Jobs to Be Done.We identified barriers to adoption, inform product priorities, improve user education, and drive more user-centered banking experiences.
ROLE
UX Researcher
CLIENT
LPL Financial
TIME
January 2026 - Now
Integraded Tablet Research
SUMMARY
Led the research of improving a tablet interface for security guards by identifying key usability pain points through user interviews, observation, and data analysis. The insights guided a shift from a functional design to a more intuitive, user-centric experience.
ROLE
Lead UX Researcher, User Experience Designer
CLIENT
Evolv
TIME
October 2024 - October 2025
Nantucket Beauty Collective
SUMMARY
Helped build Nantucket Beauty Collective’s brand and online presence, designing the logo, marketing materials, social media content, and website with full e-commerce functionality. I also supported the business in-store with sales, inventory, and customer engagement. Using analytics, I continued to optimize both online and offline experiences.
ROLE
Web Developer, UX Designer, UX Researcher, Brand Designer
CLIENT
Nantucket Beauty Collective
TIME
June 2025 - December 2025
Unified
SUMMARY
Redesigned 160+ application screens for Bank of America’s Unified initiative, creating a consistent cross-platform experience. Focused on UX/UI design in Figma to streamline flows and align with the design system..
ROLE
Ui/UX Designer
CLIENT
Bank of America
TIME
2022- 2023